The Myth of Incentive Under Capitalism-G.A.Cohen

Capitalist firms survive, only if they make money, and they make money only if they prevail in competition against other capitalist firms.

The capitalist firm doesn’t aim to satisfy, but the firms can’t get at what they’re at, which is money, and they can’t get what they want without satisfying the customer. Well, I agree with part of this argument, capitalist competition has to be acknowledged. BUT, the argument also says that capitalism satisfies people, and I’m going to claim that the way the system uses technical progress generates widespread frustration, not satisfaction.